Why Beautycounter?

Last week I announced that I joined Beautycounter. I’m a total introvert, so this is wayyyyy out of my wheelhouse. But you guys, this mission is so important to me.

I wanted to share some more background on why I chose Beautycounter. A few months ago, I learned that my hormone levels were all over the place. At the advice of my doctor, I started eating hormone-free meats and dairy and slowly switching to “clean” products that go on/in my skin. Around that time, my friend Madison started posting about Beautycounter products. The timing was impeccable, so I purchased some lipstick and tinted moisturizer (more about why those products later).

Y’all, I wasn’t expecting much. I don’t know why I thought “natural” products wouldn’t work. But these products truly wowed me. I bought more products and have yet to find something that I don’t LOVE. I think I expected some Mary Kay-esque products, but this is far from your mother’s makeup. It’s high end, with modern packaging (I’m a sucker for packaging),  and IT WORKS. Like really works. Look, allure agrees!

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Madison had talked to me about partnering with Beautycounter but I was insanely hesitant. Here’s why:

  • I’m an introvert.
  • I HATE when people DM me on social media about their makeup/oils/jewelry/clothing.
  • Just the word “sales” makes my skin crawl, so there’s that.

She never pressured me, and we just kept talking about it over a few weeks. But then I read more about Beautycounter’s powerful mission, and about their cool partnerships with J.Crew and Target (hello, my two favorite stores).

This process was helped by the fact that my master’s degree is in health education & behavior. We learned so much about health policy, so I was shocked to learn in my research that the US hasn’t passed a major federal law regulating the cosmetics industry since 1938. That’s 78 years, folks!

Why does that matter? Because most of the chemical compounds used in skin care have been created in the last 50 years or so. That means that the laws have not caught up to the science. And that’s kind of scary.

I love what CEO and founder Gregg Renfrew said: “Like many of you, I’m a wife and mom—and, like many of you, I didn’t know what I didn’t know. As I applied sunscreen, lotion, and any number of beauty products on myself and my kids, I never thought for a second they might not be safe: After all, I thought, we live in a country that regulates everything. So imagine my surprise when I learned that when it comes to the personal care industry, that’s simply not the case. Companies are allowed to use harmful ingredients and make their own judgments about safety.”

And that kind of did it for me. I want to be a part of this mission because I want people to simply have the knowledge about safe beauty.

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I mentioned earlier that the first two products I bought were lipstick and tinted moisturizer. Why?

Because the easiest way to “go clean” is one step at a time. It’s not to replace every product in your makeup bag or shower all at once. The best way to make the change is to do it one product at a time. Ran out of mascara? Buy a clean version. Need moisturizer? Buy a clean version. Running low on face wash or blush or eyeliner? Buy a clean version. Need to get a gift for a girlfriend? Buy a clean version.

I want y’all to join me on this mission. So much so, that the first three people who place an order will get a free goodie from me! Huzzah!

Here’s a handy shopping list for my personal “go-to” products:

  • Dew Skin Tinted Moisturizer (an allure Best of Beauty award winner!): I’m shade No. 2 for reference
  • Lip Sheer (best seller, and another allure Best of Beauty award winner!): I use the Twig shade for everyday use. This lip sheer was a game changer for me since I have super chapped lips and have never found a lipstick that doesn’t accentuate that, until I found this.
  • Nourishing Cream Cleanser: Safe to use to remove eye makeup!
  • Charcoal Cleansing Bar: This is a gentler version than what you might be used to, because it also uses green tea and coconut oil.

Want a sample of something? Just message me!

And shop all of their amazing products here: www.beautycounter.com/amandaredinger

I’m so excited for y’all to fall in love with their products and their mission.

PS: Have kids? This is equally (if not more) important. Baby products are not held to a higher standard–the same toxic ingredients found in your skin care and makeup can be found in your baby wash and oils. Feel better about what you put on your littles by clicking here: Beautycounter Baby & Kids

In good health,

A.

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